Italian collectors bought 2017 Avenue Foch champagne for $2.5 million, according to The Wall Street Journal.
The exceptionally high price is explained by the design of the bottle: it was designed by the artist Mig, known for the NFT series The Bored Ape Yacht Club (“Bored Ape Yacht Club”, BAYC). The label depicts one of the BAYC characters, as well as the hero of another series by the same author – a vampire from the “Vainous Vampire Syndicate”.
Along with the bottle itself, buyers received NFTs of both images. Thus, the main point of the acquisition is not the drink as such, but the tokens attached to it.
“The NFT market is going through difficult times, the same monkeys from The Bored Ape Yacht Club have fallen in price significantly compared to the peak values of 2021. Therefore, the desire of their owners to “catch” on other, already physical collectibles is quite logical. Elite alcohol is a good direction. So it turns out that the NFT from the popular series becomes even more unique and attractive, since it alone is tied to a bottle of champagne, and champagne is many times more valuable due to NFT,” the art critic noted.
On July 12, video blogger and showman Logan Paul released 50 million NFTs based on the world’s most expensive Pokémon card he owned, featuring Pikachu the illustrator. Paul put up for sale 51% of the issued NFTs at a price of 10 cents each. He himself will continue to own 49% of the map.
On June 30, it was reported that global NFT sales reached their lowest level in a year: in June they were less than $1 billion for the first time in 12 months. In addition, the drop in sales on the largest marketplace OpenSea was 75%, and the capitalization of the Bored Ape Yacht Club collection fell by 33%.
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