The Clay Friends NFT Collection yesterday announced a major partnership with Adobe Photoshop. Although the project has yet to share the details of the collaboration. However, an early promo video suggests that it will highlight the process of creating unique NFTs.
Clay Friends uses Photoshop to turn handmade models into NFTs
Clay Friends is a collection of 5,000 NFT profile photos (PFP). Impressively, the collection has attracted a lot of attention in a fairly short amount of time. An example is the fact that in about two months, the collection amassed 50,000 followers on Twitter.
Another big point is how unique Clay Friends art is. Indeed, unlike most NFT PFPs, these NFTs are not strictly digital works of art. In contrast, the base models for NFTs are entirely handmade sculptures. In other words, every trait in the collection is a real piece of clay created by artist Clay Friends!
Regardless, Clay Friends is actually a generative collection of NFTs. But how can you create generative NFTs from real clay models? This is how it works: Clay Friends model photos are imported into Adobe Photoshop. The artist then draws and arranges the various man-made features using Photoshop. As part of the partnership, Photoshop posted a mesmerizing video of this artistic process on their Instagram account.
Of course, Clay Friends is another great example of an artist-driven NFT project coming to Web3. For Clay Friends, this artist is Trent Shai. Shai is a famous animator whose work has amassed 1 million followers and over 250 million social media views.
Notably, his bio on the Clay Friends website highlights the fact that he is “no stranger to corporate partnerships.” Let’s hope this bodes well for future partnerships. Especially considering how important Photoshop is in the process of making NFT Clay Friends.