Crypto exchange Binance has entered into an agreement with YG Entertainment

Famous companies will develop NFT

The most famous cryptocurrency exchange in the world, Binance, has signed a partnership agreement with K-POP agency YG Entertainment from South Korea. Under the agreement, the companies will jointly develop collections of non-fungible tokens (NFTs), develop the Metaverse, and other projects.

Representatives of the Korean firm said that the programmers of the trading platform will help them grow the business. The agency is seriously planning to expand its representation in the virtual world. That is why it was decided to take up the development of NFT, as well as penetration into the metaverse.

According to YG Entertainment executives, the companies will jointly create many game projects and campaigns that will help fans of popular Korean music groups get closer to their stars. The founders of the agency said that modern technologies provide pop music fans with unique opportunities and they should be taken advantage of.

Binance management announced that it will provide its NFT platform to YG Entertainment, as well as provide technical support in the creation of projects related to cryptography. This was stated by the head of Binance NFT Helen Hay. According to her, the trading platform will help the Korean company by creating a green ecosystem for NFT and Metaverse.

The specialist noted that in Asia they take environmental threats very seriously. Binance faces a difficult and interesting task. The company needs to gain the trust of users by demonstrating to them the safety and environmental friendliness of non-fungible tokens.

YG Entertainment is an agency that manages well-known South Korean K-pop groups such as BIGBANG, BLACKPINK, WINNER, and iKON.

Earlier, the editors reported that Binance spoke about plans to expand its activities in Russia and the countries of the former USSR.

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