Ducati will create NFTs based on XRPL and NFT Pro

Ducati is partnering with the NFT platform, NFT Pro, as the world-famous motorcycle manufacturer goes Web 3.0 via Ripple.

Ducati announces its entry into WEB 3.0 in partnership with NFT PRO, the number one enterprise NFT solution for global brands.

Upcoming Ducati projects will be deployed using Ripple, a leading blockchain partner providing technical support for the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.

Ducati will create NFTs based on XRPL and NFT Pro

With this partnership, the Bologna-based motorcycle manufacturer confirms the importance of the digital world for the experience it offers to its fans. Over the next few months, a number of WEB 3.0 events will be developed by creating new digital aggregation spaces, NFT collections and opportunities to participate in new events typical of the WEB 3.0 universe that are already relevant in the cryptocurrency community.

Since the first generation of digital services, Ducati has pioneered the use of new technologies to engage, entertain and feed the passion of its large community of fans around the world. Some examples of Ducati’s first digital era are the sale of the first motorcycle online on January 1, 2000, the creation of a blog dedicated to the exchange of opinions between Ducati and the company’s senior management (Desmoblog), or chats with Ducati Corse riders.

With the development of available technologies and services, the company has expanded its offer, using every opportunity, from entering the world of social networks and opening official channels, which today are a meeting place and dialogue with millions of fans.

The development of connectivity systems then provided an important opportunity to create smartphone apps that interact with Borgo Panigale motorcycles, allowing Ducatisti to tune their car, record performance or follow navigation instructions.

Finally, the presence of MyDucati, an application that creates a direct connection between Ducatisti, authorized dealers and Ducati itself, strengthening relationships with enthusiasts and personalizing their experience with the brand.

Thus, entering the world of WEB 3.0 represents a natural evolution of Ducati’s digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing its passion with other members of the community at the center, will also be able to reap the benefits. new products and services created in collaboration with this world’s reference player such as NFT PRO™.

More details will be revealed in the coming months when Ducati launches new digital services and products.

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