Massive fashion company Adidas launched its first NFT collection this week after purchasing the NFT Bored Ape Yacht Club. In addition to being bought by competitor RTFKT Studios. It is noteworthy that Adidas made a large amount of money from this, about $ 23 million.
About the launch of Adidas NFTs
2 days ago, Adidas launched their NFT metaversion collection on the Ethereum blockchain for users to purchase and support their NFT journey. This was done in collaboration with G Money, Bored Ape Yacht Club and Punks Comic (produced by Pixel Vault). As a result of an insane amount of sales over the past few days, they have reached the top of the NFT charts (in the last 24 hours) on CryptoSlam and Opensea.
A total of 30,000 NFTs were available at 0.2 ETH each. This has led people to speculate about a “cash grab” by the fashion giants. 20,000 were offered to NFT Pixel Vault, Bored Ape Yacht Club and Mutant Ape Yacht Club NFT owners as a pre-sale.
The launch comes after numerous teasers of Adidas entering the NFT space and smaller moves such as the purchase of the Bored Ape Yacht Club.
Now, after a successful sale of the project, the minimum price is 0.88 ETH per NFT on OpenSea, which gives 4x the profit for those who are selling now. However, the company has announced many benefits that will come with the acquired NFTs. These benefits include physical garments, virtual garments, and others.