Cosmetic brand L’Oréal registers trademarks related to the NFT world and the metaverse

The company is expected to enter the metaverse with virtual beauty products soon. The filing itself listed subsidiaries such as Kiehl’s, Maybelline, Pureology, Urban Decay, Redken, and others.

According to the filing, Kiehl’s is planning to release virtual perfumes, hair and body care products in the non-download metaverse. It is also known that L’Oréal will make its virtual universe available to the metaverse for viewing, buying and selling.

At this point, it’s unclear when L’Oréal plans to enter the metaverse, but the company has long been familiar with the world of NFTs. Last December, the cosmetics brand released a collection of seven NFT tokens dedicated to female artists from around the world. However, the collection was not successful. To date, sales have amounted to only 0.5 ETH.

The very idea of ​​virtual cosmetics in the metaverse is controversial and difficult to understand. But lately, it is no longer something unusual.

For example, fast food chain McDonald’s has previously applied for registration of virtual burgers in the metaverse.

Whether products from the real world will find their application in the virtual is unknown. But more and more companies are seeking to settle in the metaverse.

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