The American professional football league NFL and Dapper Labs, a crypto company working with the NBA Top Shot non-fungible token (NFT) and the Flow blockchain, plan to open a new digital collectibles market this week, Sports Business Journal reported, citing an unnamed source.
While details of the partnership were not disclosed, sources close to the deal say it could make Dapper Labs the league’s second-largest digital license revenue source, preceded only by game maker EA Sports.
The NFL and the NFL Players’ Association are to acquire a stake in Dapper Labs, which recently raised about $ 250 million in a valuation of $ 7.6 billion. Dapper Labs said it plans to use the new capital to continue scaling and supporting major brand-based complementary sports, entertainment and music products that will be available online and will be developed on Flow.
Marketplace release date from NFL and Dapper Labs
The partners expect the new trading floor to launch before the end of the NFL season. The league’s regular season runs from September 9, 2021 to January 9, 2022. The upcoming partnership should also include a minimum guarantee and royalties.
The new project builds on the success of Dapper Labs’ collaboration with the NBA that paved the way for the launch of the Top Shop last October. The platform allows customers to buy and sell NBA-themed NFTs.
According to DappRadar, at 7:30 UTC, Top Shot had 24-hour NFT sales of about $ 576,000, with 8,208 traders and 10,358 sales. Since the launch of the platform, sales have approached $ 685 million, with 446,458 traders generating nearly 8.9 million NFT sales.