Nike acquired NFT studio RTFKT.
RTFKT is a studio specializing in the creation of collectibles for the metaverse, which gained popularity after creating a digital collection of sports sneakers
RTFKT co-founder Chris Lee shared that Nike has “always been an inspiration” for the startup team.
Nike noted that it intends to develop an “innovative and creative community”, as well as expand the digital presence and capabilities of the firm.
CEO John Donahue said: “This acquisition is another step forward in accelerating Nike’s digital transformation and serving athletes and creators at the intersection of sports, creativity, games and culture.”