REAL MADRID AND LAVA PROVIDE INTELLIGENT NFT TRAFFIC FOR 600 MILLION FANS WORLDWIDE

SAN FRANCISCO, Nov. 4, 2021 / PRNewswire / – LAVATM today announced that it is allowing Real Madrid Football Club to issue NFT tokens on the Flow platform that fans around the world can collect and trade.

First unveiled at the Santiago Bernabeu Stadium against Sheriff Tiraspol on 28 September 2021, the NFT token allows select fans and partners to receive exclusive rewards on their digital smart ticket. Users can then use the digital currency to access exclusive digital items specifically designed for the event.

The potential fan presence is essential as Real Madrid provides the highest level of fan engagement around the world, thanks to a global fan community of around 600 million people. The NFT will give the club the opportunity to interact with its fans, whether they are in the stadium or not.

Smart Ticket NFT tokens are based on LAVA technology and presented on the Flow platform. Blockchain is built for the next generation of apps, games and digital assets that power them. Flow was designed to help developers build massively consumer-centric blockchain-based applications.

Information about the company LAVA

LAVA is a real-time brand acquisition software platform. Its technology transforms real-time corporate data into instant business action using RealtimeAITM and blockchain technologies, enabling companies to create moments that matter to customers. By instantly linking world-class brands to their customers, LAVA helps hospitality, retail, event and sports venue companies create personalized experiences to increase customer engagement, build brand loyalty and increase costs.

Flow company information

Flow is a fast, developer-friendly next-generation blockchain, chosen for its combination of scalability and usability, and its commitment to empowering communities. Flow is the only Tier 1 blockchain originally built by a team that has consistently provided superior customer experience, including CryptoKitties, Dapper Wallet, and NBA Top Shot.

Flow boasts a rich ecosystem of leading entertainment brands, development studios and venture-backed startups. Flow ecosystem partners include global IP brands such as Warner Music, Ubisoft, NBA and UFC; ecommerce leader Shopify, leading game developers including Animoca Brands, Sumo Digital, and nWay, as well as many cryptocurrency leaders such as Circle and Binance.

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