Sony Entertainment takes virtual pop star under its wing for the first time

Sony Entertainment India has signed virtual pop star Polar.

The company will help virtual Polar unleash the marketing potential of the top brands it will partner with. She can be used as an ambassador for Sony films, including Marvel, be part of virtual fashion shows, metaverse events, and more.

In addition, the company is also planning to launch a virtual concert with Polar to give its audience an exclusive glimpse into the metaverse.

Sony Entertainment takes virtual pop star under its wing for the first time

Polar is a 16-year-old V-fluencer who is known for her vibrant teal hair, unique TikTok moves, and mesmerizing voice. It was created by Anastasia Vinogradova, a producer at Soul Publishing.

She hides her real identity on stage behind a unique mask and wants to take her place on the musical Olympus alongside platinum artists like Ariana Grande and Olivia Rodrigo.

Polar releases original music and covers of popular songs such as “Bad Guy” by Billie Eilish and many more. She recently released her track, which followed the success of her debut singles.

“We were thrilled when SETVI offered to collaborate and represent Polar. The virtual artist was just an initial idea, and now that I see her gaining fame and recognition around the world, and now in India, this is nothing short of a dream come true,” admits her creator.

In turn, Sony said that Polar is a pioneering intervention that will bring a wider range of Web 3 experiments and metaverse opportunities as marketing solutions for many leading brands.

 255 total views,  1 views today

Leave a Comment