Ubisoft has no plans to abandon NFT – media

Video game developer is not going to give up NFT

The developer Ubisoft, which created the cult video games Assassin’s Creed, Far Cry and Tom Clancy’s, will issue non-fungible tokens (NFT) despite the backlash from the gaming community. This is reported by the game resource Kotaku.

The head of Ubisoft, Yves Guillemot, made a video call with questions and answers for the company’s employees. According to sources attending the call, Guillemot tried to convince the developers of the correct development path chosen by the company’s management, including NFT.

Ubisoft Head of NFT

However, employees told the publication that Guillemot’s answers were vague. In addition, most of the arguments of the head of Ubisoft were built around the metaverse and Web3.0. Such vagueness further plunged employees into despondency, the newspaper writes. Guillemot could not clearly answer the question of what kind of gameplay innovation brings NFT or blockchain technology.

“I’m here to create games and promote entertainment. And I do not understand how this can be achieved with the chosen direction. It’s just another way to milk the money, “said one of the Ubisoft employees.

Despite the skepticism, Guillemot made it clear that the company will be implementing the technology in other games, added one of the company’s employees. The decision of the head of Ubisoft to discuss the vector of motion is due to the controversial reaction of developers about the implementation of NFT. We will remind, earlier it became known that the support of NFT from Ubisoft became an unpleasant surprise not only for the players, but also for the company’s employees.


As the media found out, some of the Ubisoft employees do not understand what problems the technology of non-fungible tokens solves. Others are worried about the obligation to implement NFT in all of the company’s games. The gaming community also made it clear that it is not enthusiastic about the initiatives of the company’s management. According to gaming media, in just a few hours after the announcement, the commercial about the NFT integration received more than 40,000 dislikes.

Leave a Comment