There are already examples of commercially successful digital artists in history.
Media holding Universal Music Group has created the virtual music group Kingship. The developers’ project was inspired by the popular Bored Ape Yacht Club (BAYC) collection of non-fungible tokens (NFT). Information about this appeared on the official website of the company.
- Kingship consists of four BAYC characters. Recall that the Bored Ape Yacht Club collection represents over 10 thousand NFTs with images of monkeys. BAYC was inspired by the Planet of the Apes franchise.
- DeCrypt drew attention to the fact that as part of the work on Kingship, the developers rethought the idea of the British music group Gorillaz, whose characters are also presented in a virtual format.
- According to the label’s team, digital musicians will perform on animated and virtual worlds platforms. Universal Music Group will provide Kingship with the required volume of songs.
- Also, the developers plan to use the capabilities of NFT as part of the development of the project. For example, using non-fungible tokens, the Universal Music Group team will be able to sell tickets to concerts.
- Gorillaz and Kingship are far from the only bands that use technology to bring creativity to the virtual space. Digitalization of artists is popular in Japan as well. An example of a commercially successful virtual artist is Miku Hatsune. The Japanese digital singer was created by Crypton Future Media in August 2007. The virtual artist still gives concerts successfully.